Robert Senior was appointed UK CEO of the newly formed SSF Group in August 2007. The SSF Group aims to drive growth and creative excellence across Saatchi & Saatchi and Fallon.

Robert was formerly UK CEO and a founding partner at Fallon London, which he set up in 1998 with four other partners. Together they grew the business from a start-up to a 160 person strong multi award-winning business named ‘agency of the year’ by Campaign magazine’s agency of the year in 2006.