Peter Lovatt, Vice Chairman, Saatchi & Saatchi, also runs Carlsberg and 2shop4 for the agency.

Peter joined Saatchi & Saatchi in 1999 and has since worked with Carlsberg, Comet, and Bel UK.

Peter also runs 2shop4 for the agency.  2shop4 is the next evolution in shopping enabling people to shop whenever and wherever they want using just their mobile phones.

Peter led the Chip and PIN programme in the UK persuading people to make a behavioural change and put their trust in the Chip and PIN system, authorising payments with a pin code rather than a signature. More than 40 million people embraced this change.

In a career spanning 25 years, Peter has worked on businesses as diverse as BT and Bergasol, The Army and Predictor Pregnancy Tests, National Savings and Spear & Jackson garden tools. As Communications Director and a Board Director at Leo Burnett, he ran the Kraft General Foods account, Express Newspapers, Green Giant, Old El Paso, Jus-Rol, Dime Bar, Fruitopia and Altoid Mints among others.

Peter lives in Surrey with his two unruly children and wife.