Magnus graduated from Oxford University with a degree in History and went straight to work at IMP, a direct marketing agency, working on Masterfoods and National Australia Group Banks.

In 1997 he moved to Ogilvy & Mather to work on the global Impulse fragrance business and, later, Kodak, the COI, Physio Sport, Lucozade and The Coca-Cola Company business across Europe. He was later made New Business Director before leaving to join Fallon London in 2003.

At Fallon Magnus ran business for BT, Bacardi UK, Budweiser, Orange, BBC, Eurostar, Unilever, The Coca Cola Company, Cadbury and Grazia (having helped launch the UK’s weekly fashion bible). He became a Partner and Director of Development in 2006 overseeing Fallon’s operations online, in design, branded content and experiential events. In 2010 he was promoted to Managing Director.

Magnus joined Saatchi & Saatchi London in November 2011.