T-Mobile and Saatchi & Saatchi launch second phase of Pay As You Go Peak Campaign
21 JAN 2009
On Monday 3rd November, T-Mobile will unveil the second phase of its ‘Pay As You Go' campaign. The £6.4m campaign will reaffirm T-Mobile's position as a leading pay as you go' provider, focusing on the message that top-ups last longer with T-Mobile.
This latest burst of activity supports the idea of top ups lasting longer by offering pay as you go customers the opportunity to double their credit: when topping up their credit by £10 during the week they receive an extra £10 free credit to use that weekend.
The new work follows April's ‘You'll Be Missed' campaign, which featured convenience store owners emotionally welcoming back customers who'd been away for a long time (due to their top ups lasting longer). This time, the TV spots feature a hero running out of a store, being chased by the shop owner and his wife. The store owners don't want him to leave as they know he'll be gone for a long time (again, due to his mobile phone top ups lasting longer).
In addition to the TVCs, there will be outdoor, online, cinema and in-store activities, with media planned and bought by MediaCom.
Sam Taylor, Head of Advertising and Sponsorship at T-Mobile, said: "More and more customers take pay as you go packages during the festive period, as they enjoy the flexibility and promotions which allow them to talk more to family and friends. The ‘Double your Credit' message captures the essence of this offer, and at a time when many consumers are watching their finances, it's important that every customer knows how they can make their top ups last longer."
Notes to editors
- Saatchi & Saatchi London is known for its strength in creating loyalty beyond reason for its clients' brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.
- Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
- About T-Mobile UK
T-Mobile is one of the world's largest mobile operators with more than 125 million customers worldwide and is the service provider of choice for 16.8 million customers in the UK, making it one of the largest networks. T-Mobile has a range of innovative products and services, such as Solo, the SIM only option offering market-leading minutes and texts (at £30 per month) on a 30-day rolling contract; Combi, our best package deal; Flext, a unique tariff with a flexible allowance; U-Fix, a tariff that combines pay-as-you-go and a minimum term contract, and web'n'walk, which enables customers to surf the internet on the move. Competitive high-speed Mobile Broadband tariffs include access to the largest worldwide Wi-Fi network, with more than 1,000 HotSpots in convenient locations in the UK and 27,000 worldwide. Network coverage is among the best in the UK at over 99 per cent of the UK population. T-Mobile operates an advanced 3G HSDPA-enabled network capable of supporting effective mobile broadband speeds of up 4.5Mbps and is the first UK operator to provide a nationwide HSUPA capability for faster uploads.
For more information about T-Mobile UK, please visit www.t-mobile.co.uk
