Saatchi & Saatchi London strikes gold at the 2011 Creative Circle awards
03 MAR 2011
Saatchi & Saatchi scored a hat trick at the Creative Circle awards last night, picking up three awards including a gold for Best Viral Video for the European Tour's '200 Yard Gong Shot'.
There were two awards for Visa: a gold in the Editing category, and a bronze in the Direction category for Visa 'Football Evolution'.
Visa 'Football Evolution' features a passionate fan who, seeing his team score at the tournament, leaps from his seat and runs the length of the entire African continent to join the celebration. The campaign saw Visa transactions rise by 70% on average by international visitors in South Africa during the 2010 Fifa World Cup.
"Gong" shows four European Tour pros trying to skim a ball 200 yards across a lake to hit a floating 9 inch gong.The YouTube film for '200 Yard Gong Shot' currently has over 2 million hits.
The film is housed on a specially created Youtube channel, which now has 5 million total views. The campaign line, "see every shot imaginable", has become part of the European Tour's commentators' language.
Notes to editors
About Saatchi & Saatchi (SSF Group)
Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands, creating powerful and profitable relationships by improving the quality and quantity of conversations that take place about these brands. Saatchi & Saatchi's clients include T-Mobile, Visa, Guinness, Carlsberg, Lurpak, Wall's and Head & Shoulders.
The Saatchi & Saatchi network has 140 offices in 80 countries and 6,500 employees. Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
