Saatchi & Saatchi wrap up a great 2011 with T-Mobile by securing no.2 spot for ITV’s Ad of the Year

04 JAN 2012

ITV's Ad of the Year 2011 positions T-Mobile, Parking Ticket at its no.2 spot, and Wall's, Thank You at no.19. T-Mobile, Parking Ticket saw car drivers across the UK given thousands of pounds disguised as parking fines, as teams of phoney traffic wardens took to the streets. Voted in at no.2 by the UK public, the hour-long Christmas show celebrated the best adverts to have been broadcast on British TV screens over the last 12 months, and revealed some of the fascinating stories behind them.

This topped off earlier success with T- Mobile and Saatchi & Saatchi scooping the top spot on YouTube's list of the UK's ten most popular video ads of the year. The list ranked ads that were uploaded to YouTube throughout 2011 that achieved the highest number of views from the UK public. T-Mobile came out on top for its world famous Royal Wedding video which has clocked up an incredible 25 million hits since its launch.

Saatchi & Saatchi brought in 2012 with a steady succession of award highlights under its belt for T – Mobile’s Life’s for Sharing campaign. The success of the Royal Wedding viral and Parking Ticket spot, was reinforced by ‘Welcome Back’ amassing a total of 13 award wins in 2011, including the commercial of the year and two Golds at the British Television Arrows,  Gold, Silver and Bronze accolades at the Cannes International Advertising Festival, a Gold at the Epica awards, a book inclusion at the D&AD Awards, and three further Golds at the Kinsale Shark Awards ceremony.

Paul Silburn, creative partner, Saatchi & Saatchi says: “Our T Mobile campaign has proven to be an all round success with the public and awards juries both voting it a winner consistently.”