Saatchi & Saatchi London is the most successful UK agency at the 2009 Cannes Lions

30 JUN 2009

Saatchi & Saatchi, London flew the flag for Britain at the 2009 Cannes Lions International Advertising Festival, as it outperformed all other UK agencies.

The agency won a total of six Lions for T-Mobile ‘Dance’, the first piece of work in the ‘Life’s for Sharing’ campaign, which saw 350 dancers break into a ‘flash mob’ style dance routine in London’s Liverpool Street Station.  

Taking home two Gold, two Silver and two Bronze Awards (and accumulating 30 points* from wins), the agency won more Lions than any other UK-based agency.  Saatchi & Saatchi was also the only UK agency to win more than one Gold Lion.

The agency won the following Lions:

Direct                    Gold in the ‘Commercial Public Services’ category

Film                        Gold in the ‘Consumer Product’ category

Media                     Silver for ‘Best Use of Special Events and Stunts’

Cyber                     Silver

Film                        Bronze for ‘Music’

Integrated           Bronze

“The whole ‘Life’s for Sharing’ campaign for T-Mobile has really tapped into the feeling of the nation and this is what lies at the heart of ‘Dance’s’ success,” says Paul Silburn, Creative Partner, Saatchi & Saatchi, London.  

“Winning in such a broad selection of categories also highlights the true quality of this campaign for T-Mobile,” he adds.  What’s more, for both Direct and Titanium/Integrated, Saatchi & Saatchi was the only UK agency to take home Lions of any kind.  In fact, in the Titanium/Integrated category, Saatchi & Saatchi was the only UK agency to even make the short-list.

In addition to the above awards won via Saatchi & Saatchi entries, T-Mobile ‘Dance’ also took home two more Lions in Media – a Silver for ‘Commercial Public Services’ and a Bronze for ‘Use of Mixed Media’ - having been entered into these categories by MediaCom. As a result, T-Mobile ‘Dance’ was the UK’s most awarded campaign this year.

- ENDS – 

* For each award, agencies gain 10 points for a Grand Prix, 7 points for Gold, 5 points for Silver and 3 points for Bronze.  

Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.