Saatchi & Saatchi lands European Tour account
29 OCT 2009
Saatchi & Saatchi London today announces that The European Tour has appointed the agency to work on a range of projects designed to enhance The European Tour brand worldwide.
Saatchi & Saatchi will work closely with The European Tour to position it at the forefront of world golf, building on the success of the inaugural Race to Dubai which, at its conclusion next month, will have comprised 51 tournaments in 27 different destinations.
George O’Grady, Chief Executive of The European Tour, said: “We are delighted to be working with such a world renowned agency as Saatchi & Saatchi, one which we firmly believe will add an extra dimension to our brand globally.”
Robert Senior, Chief Executive Officer of the SSF Group, said: “Helping the European Tour promote its brand is a dream brief for us. It's full of innovation and ambition in equal measure.
Notes to editors
Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 150 offices in 86 countries and 7,000 employees.
Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
