Kinsale Shark Awards 2011: Saatchi & Saatchi London scoop 3 Golds for T-Mobile 'Welcome Back' and a Silver for Wall's 'Garage'

12 SEP 2011

Saatchi & Saatchi London has scooped three Gold awards in the following categories for T-Mobile ‘Welcome Back’ - Live Events, Telecoms and Use of Music.  The win was announced at the Kinsale Shark Awards ceremony, dubbed 'The Glastonbury of award shows" in Ireland this weekend.

‘Welcome Back’ is the fourth iteration in the ‘Life’s for Sharing’ campaign created by Saatchi & Saatchi for T-Mobile.  The TV ad saw Heathrow T5 arrivals being greeted by a 300 strong crowd spontaneously bursting into song, giving the weary travellers a welcome back they would never forget.

The results for the campaign speak for themselves, with T-Mobile experiencing record footfall following the start of the campaign and ‘Welcome Back’ now having had over 9 million hits on the ‘Life’s for Sharing’ Youtube Channel.

The ad was written and art directed by Rick Dodds and Steve Howell and creative directed by Paul Silburn and Kate Stanners.

This recognition follows numerous accolades for Saatchi & Saatchi's T-Mobile 'Life's for Sharing' campaign, including 3 awards at Cannes this year and 10 the year before.

On the same night, in addition to the Gold wins for T-Mobile 'Welcome Back', Saatchi also won a Silver in the Writing category for Wall's 'Garage'.
'Garage' launched in May this year and features a miniature dog called Allan that is used by a van driver to express his feelings of gratitude through a song sung to a garage attendant, thanking her for his tasty Wall's sausage roll.