Cannes Lions 2009: Only UK Gold Award In Direct Goes To Saatchi & Saatchi, London
23 JUN 2009
London - Saatchi & Saatchi has snapped up the UK's only Gold Award in the Direct Lions category for T-Mobile ‘Dance'. No other UK agency won Gold in Direct, with the results announced at the opening night at Cannes yesterday evening. The Award is for Commercial Public Services.
‘Dance' was the first in the ‘Life's for Sharing' campaign for T-Mobile and saw 350 dancers break into a spontaneous dance routine in London's Liverpool Street Station.
"Dance captured people's imagination and tapped into the need for a real sense of joy amid all the doom and gloom," comments Paul Silburn, Creative Partner, Saatchi & Saatchi, London.
"We are very proud that the work has been recognised by the industry and that the campaign has helped T-Mobile stand out in the mobile phone market," he adds.
The results for the campaign speak for themselves, with T-Mobile experiencing record footfall following the start of the campaign and ‘Dance' now having had over 15 million hits on the ‘Life's for Sharing' Youtube Channel.
This Gold comes in quick succession to the two Golds for ‘Dance' at the Clios earlier this year - one in the Innovative category and one for Direction. Dance has also been short-listed for the Media Lions, to be announced later today.
Notes to editors
- Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients' brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.
- Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
