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Weight Watchers appoints Saatchi & Saatchi to UK advertising account.

Weight Watchers, the world’s leading provider of weight management services, has appointed Saatchi & Saatchi to its UK integrated advertising account after a five-way pitch.

The agency will now handle all above-the-line communications for Weight Watchers’ Meetings and .Com businesses, replacing McCann Erickson on the account.

Saatchi & Saatchi will begin work immediately, with its first campaign for the brand expected to break later this year.

Lindsay Reisser-Weston, VP Marketing, Weight Watchers UK, said: “Saatchi & Saatchi has demonstrated a sound understanding of both our brand values and our business objectives and we look forward to working with them, alongside our other incumbent agencies, to deliver innovative, holistic and engaging communications campaigns.”

Michael Rebelo, the managing director of Saatchi & Saatchi, said: “Since 1963, Weight Watchers has helped millions of people achieve healthy, sustained weight loss, and with the recent launch of the ProPoints plan, is now poised to build on its market-leading position. We are thrilled to have been chosen by Weight Watchers for the important task of communicating the business’ strengths to the UK market.”