The Labour party launches its 2010 Manifesto, designed by Saatchi & Saatchi and Ridley Scott Associates
12 APR 2010
The Labour party today launches an online campaign designed to get the party’s 2010 manifesto into the hands of as many people as possible. The campaign, which includes a number of online films, was conceived and designed by Saatchi & Saatchi and Ridley Scott Associates (RSA).
Labour is aiming to engage more people than ever before in the contents of their manifesto. Douglas Alexander, Labour’s campaign co-ordinator said that the films illustrated Labour’s commitment to fighting a “word of mouth election” where the party would rely on members and supporters to get Labour messages out direct to voters.
Alexander went on to say, “we wanted to use two of Britain’s best creative businesses to build the campaign. Our manifesto focuses on how best we can grow digital and creative industries and we are pleased to be able to showcase the work of two of our leading businesses in this sector in our plans.”
Robert Senior, CEO of Saatchi & Saatchi London said "we are delighted to have been able to work with RSA on the manifesto - the illustrative approach they have used is both future facing and captures a realistic optimism."
The animation shows how you can get a “Future fair for All” in 120 seconds. It stars a British family, and explores what the manifesto means to them, grounding policy in the reality of everyday life. The characters are charming and funny, and humour is used to make the manifesto accessible to all. The aim is for the film to be passed between friends, family and colleagues on email or through social networking sites. Delivered with a contemporary illustrative style, ideally suited to sharing on the Internet, the film uses simple and distinctive line drawings to explain the main themes of Labour’s manifesto.
Alexander said, “the truth is party’s manifestos are published, read by journalists, campaigners and academics before gathering dust on the shelf. They are rarely read by many real voters. We hope our animated films will spread the word about our plans way beyond policy wonks and journalists. The choice at this election is so big that we are determined to ensure that as many people as possible understand how we are building a fair future for all.”
http://www.youtube.com/labourvision#p/u/0/SCO-KwYpH0M
Notes to editors
Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. The Saatchi & Saatchi Network has 140 offices in 80 countries and 6,500 employees.
Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
