Saatchi & Saatchi wins Mattessons

10 JAN 2012

Kerry Foods have appointed Saatchi & Saatchi to handle the £5 million Mattessons account.

Saatchi & Saatchi won the business after a four way pitch, including agencies McCann Erickson, Work Club and Quiet Storm,  which commenced in October 2011 and was initiated by Kerry Foods new CMO, April Redmond.

The appointment builds on the existing relationship between Saatchi & Saatchi and Kerry Foods having re-launched Wall’s with a multiple award-winning campaign in 2010.

The Mattessons campaign is expected to break in quarter two of this year.   

This appointment marks the first new business win for Saatchi & Saatchi UK’s new CEO, Magnus Djaba.

Magnus Djaba, CEO Saatchi & Saatchi UK, says:

"Brilliant people bring out the best in you. April Redmond has a brilliant team at Kerry Foods and we look forward to extending our relationship with them."

Claire Winstanley, Marketing Director, Kerry Foods, says:

"We are really excited about working with Saatchi and Saatchi on the Mattessons Brand and expect a great creative campaign after Wall's."