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Saatchi & Saatchi takes home the Silver at the 2010 IPA Effectiveness Awards.

Saatchi & Saatchi London won a Silver at last night's 2010 IPA Effectiveness Awards for its T-Mobile Dance campaign.  ‘Dance' launched the T-Mobile ‘Life's for Sharing' body of work back in January 2009 and saw 350 dancers break into a spontaneous dance routine at Liverpool Street Station in London.

In 2009, Dance picked up an impressive number of creative awards, including six wins at both the Eurobest Awards and Cannes Lions International Advertising Festival, making Saatchi & Saatchi the most awarded UK agency at both award shows.  The campaign also took home the best TV commercial award at the 2009 BTAA awards.

Having already proved itself in the creative world, winning a Silver award for effectiveness proves that it also delivered on a commercial level, as only those campaigns that clearly demonstrate the true commercial success of a campaign are awarded by the IPA. 

Notes to editors

Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients' brands. Its clients include Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 140 offices in 80 countries and 6,500 employees. Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.