Saatchi & Saatchi, London Strikes Gold at the 2009 Clios. 19th May 2009.
London - Saatchi & Saatchi, London campaigns have won five awards at the 50th annual CLIO Awards. And with two Golds for the T-Mobile ‘Dance’ work (one in the Innovative category and one for Direction) the agency is one of only two in the UK to win multiple Golds this year.
What’s more, Saatchi & Saatchi was the only UK agency to gain any recognition in the Innovative category, picking up Silver for the online advert ‘Announcement’ for Carlsberg UK, in addition to the Gold for ‘Dance’. Meanwhile, both campaigns won Bronze in the overall TV/Cinema/Digital category.
“It is great to have the quality of our work awarded in so many different categories. We're particularly pleased to be recognised for the stuff we're doing in the Innovative category. It's something we're working very hard on,” says Paul Silburn, Creative Partner, Saatchi & Saatchi, London.
T-Mobile ‘Dance’ was the first piece of work in the ‘Life’s for Sharing’ campaign. The advert saw a 'flashmob' of 350 dancers descend on Liverpool Street Station in January this year and break into a spontaneous dance routine, only to then disperse as quickly as they had appeared. Footage taken by the 10 hidden cameras was used in the TV commercial that aired just 24 hours after the event took place. This unconventional advertising idea has really captured people's imagination and to date, the advert has had over 14 million views on-line, according to the viralvideo chart.
“Across the whole ‘Life’s for Sharing’ campaign we’ve looked for ways to really engage with people and give them an opportunity to experience moments that they can’t help but share. ‘Dance’ was always going to be a tough act to follow but the latest work ‘Sing-along’ has already drawn a pretty impressive following and there is still so much more to come,” says Kate Stanners, Creative Partner, Saatchi & Saatchi, London.
‘Announcement’ was an online advert for Carlsberg UK. The crowd at the Carlsberg FA Trophy match between AFC Wimbledon and Torquay in February last year were filmed as, over the speaker system, a fan was given the news that he had become a dad – his wife proved to be very understanding that he was at the match and not at the hospital. The announcer concludes, 'Carlsberg don’t do wives, but if they did, they’d probably be the best wives in the world’.
Notes to editors
1. Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.
2. Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.