Saatchi & Saatchi London scoop three Silvers at the 2012 Creative Circle awards for Wall's and T-Mobile. 8th March 2012.
Saatchi & Saatchi scooped three Silvers at the Creative Circle awards last night for Wall’s ‘Kitchen’, T-Mobile ‘Parking Ticket’ and T-Mobile ‘Royal Wedding’.
The win for Wall’s ‘Kitchen’ in the Best 30-60 Second Film category, marks the campaign’s fifth accolade since it launched last year and won Silver at the Campaign BIG awards, Silver at the Epica awards, Silver at the Kinsale Shark awards, and featured in the APA Collection, a compendium of the best UK commercials of the year.
In ‘Kitchen’, a husband is overcome with joy after his wife serves him a plate of meaty Wall’s sausages - he uses ‘Allan’, a miniature dog to demonstrate his gratitude through song.
The wins for T-Mobile ‘Parking Ticket’ in the Best Event Led Campaign category and for T-Mobile ‘Royal Wedding’ in the Best Online Film category, mark even further success for Saatchi & Saatchi and T–Mobile’s partnership, with previous spots sitting amongst the most watched adverts in the world, viewed online by over 90 million people.
In ‘Parking Ticket’, car drivers across the UK had an unexpected surprise when they were given thousands of pounds disguised as parking fines as teams of phoney traffic wardens took to the streets and were filmed.
The ‘Royal Wedding’ viral features 15 royal lookalikes who were selected to match actual members of the Royal family known to be attending Kate & Wills' big day. The members of the royal wedding party dance their way down the aisle in front of a packed congregation in a routine choreographed to the 1990s top ten track House of Love by East 17. The footage captures the reaction of members of the public and T-Mobile staff who are among the 130 wedding guests featured in the ad. Invited to the church by T-Mobile, the guests were selected from hundreds of applications received by the brand after it posted an invite on its Facebook page for fans to take part in its next ad.
This is the fifth accolade for Royal Wedding since it won a Gold at the Epica awards 2011, a Bronze at the Lovie awards 2011, an inclusion in the APA 2011 Collection and secured the number 1 spot for the Most Popular YouTube Video Ad of the Year in December 2011.