Kerry Foods appoints Saatchi & Saatchi on the Wall's account
10 SEP 2009
Saatchi & Saatchi London announces that it has won the account for the iconic British brand, Wall’s, part of Kerry Foods. The agency will be responsible for the new marketing communications campaign to relaunch and reposition the Wall’s brand, which includes all time British classics such as pork pies, pasties and sausage rolls, as well as sausages and bacon.
With a planned media investment of around £3 million, the agency will launch a substantial integrated campaign across TV, print and digital. There is also the potential to work on a redesign of the packaging and in-store materials.
“Sausages are brilliant and deserve brilliant work,” says Robert Senior, CEO SSF Group.
Kerry Foods is a major supplier of added value chilled foods across Ireland and the UK. It holds the number one brand position in most of its markets, and has developed a well balanced business supplying supermarket private label.
Notes to editors
1. Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.
2. Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
