ASDA extends creative duties across SSF

04 NOV 2009

ASDA has added Saatchi & Saatchi to the retailer's roster, extending the relationship to take advantage of the skills SSF offers.

The move will see Saatchi & Saatchi take responsibility for the ASDA brand, while Fallon will continue to develop the George brand.

The move has been prompted by the success of the ASDA and George businesses and the accompanying growth in communication activity.

Mark Sinnock, Marketing Director at ASDA said, “We’re really pleased to be extending our relationship across SSF to  ensure we continue to maximise all the opportunities for growth, and the development of the ASDA brand.”

Robert Senior said: “The beauty of SSF is that clients can flex themselves in exactly this way.  Fallon have done a fantastic job for ASDA and George and this broader remit now gives us an opportunity to really focus and drive each brand into the future.”

Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 150 offices in 86 countries and 7,000 employees.

Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.